Since 2024 | Creative Producer

Lead project direction and delivery on The Sloane Club account.

–

Raft is a destination for world class brands and organisations to create considered and exceptionally crafted brand communications.

We operate as a modern agency, pairing a strong core of leading directors and producers with our expansive network of globally respected creative talent across editorial, commercial and communications.

Since 2023 | Creative Producer

Lead project direction and delivery on a full rebrand for the seminal label, including new identity design, website, merchandise, communications and strategy.

2020-2023 | Cultural Programmer

Full creation and implementation of an ongoing Cultural Programme of events, performances and interactive experiences, as well as leading on brand strategy, elevated events and partnerships.

2017-2019 | Marketing & Events

Oversaw the launch a new digital strategy (editorial and e-commerce, communications and content) alongside H&C issues 15-18.

Devised and lead a new interactive events and festivals strategy, including conceiving new sub-brand ‘Create, Connect, Craft’.

Since 2015 | Music Programmer

Lead booker and programmer for DJs in the Interstage / Hospitality area.

2014-2017 | Founder & Brand Lead

From concept to creation: a group of high quality free-of-tie F&B venues in London, including The Prince (Stoke Newington), The Royal Oak (Marylebone) and Burgerac’s Burgershack.

Since 2011 | Founder & Lead

A platform for a DJ collective / community of like-minded people to share musical discoveries and celebrate life via festivals, radio and tribal gatherings.

2003-2012 | PR & Promotions Manager

Publicity and promotion for ground-breaking record labels and artists, specialising in all forms of electronic and urban music from underground to crossover.